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Careers & Guidance

City Academy Norwich recognises the essential part careers education, information advice and guidance play in preparing students for future pathways and the responsibilities of adult and working life.

The CEIAG programme at City Academy Norwich provides pupils with a wide range of experiences to help them progress effectively through their education and onto successful careers. It is integrated into students’ experience of the whole curriculum. Based on a partnership with students and their parents and carers, the programme is organised to raise aspirations, challenge stereotyping and promote equality and diversity.

Using the Gatsby benchmark, our aim is to provide information, advice and guidance (IAG) which is impartial, unbiased and focused on the individual needs of our students. Developing the knowledge and skills our students need to make successful choices, manage transition between key stages and between education and realise their full potential. This is in keeping with the Academy’s mission statement 

Every child, same chance.

“We strive for every child to have the same chance in life. We aim to enable all students to become the very best versions of themselves, by providing exceptional education and opportunity in an environment of high expectation and aspiration.”

Key careers staff:

Katrina Temple – Assistant Headteacher/Personal Development

Charlotte Land – Careers Facilitator

Jenna Lane – Enterprise advisor, Norfolk County Council

Email address –


Careers Entitlement

All students are entitled to and will receive impartial and independent careers education advice and guidance which will inform their longer -term career goal. We will do this by:

  • Helping students learn to understand themselves and develop their capabilities.
  • Raise students’ self-esteem and confidence which will allow them to realise their true potential.
  • Develop an understanding of the range of opportunities available at each transitional stage including technical education routes and Apprenticeships.
  • Supporting inclusion, challenge stereotyping and promoting equality of opportunities.
  • Enabling students to explore careers through employer encounters, online resources and careers programme
  • Help students manage their career planning by giving them the tools which will enable them to make decisions based on interests and abilities and labour market information.
  • To raise aspiration and prevent disengagement from the learning process and students becoming NEET (not in Employment, Education or Training).
  • To provide the opportunity for students to learn about STEM (Science Technology, Engineering and Maths) related careers. To have encounters with employers and workplaces related to STEM; to encourage proactive links with curriculum subjects.

Links with Local employees and Alumni:

Employer engagement is an important part of preparing students for the future.

By working with local employers students are able to gain a better understanding of the skills and knowledge required in the modern workplace.

We hold a wide range of activities through the school year linked with local employers, if you would like hear more about any of these activities please let us know.

We are looking to build our Alumni network to support research, engagement and outreach activities. Through our communications, events and activities we aim to build strong and meaningful lifelong relationships with our Alumni community.

Through tracking the destinations of past students we aim to be able to better prepare our current students for their future opportunities and give them inspirational contacts.

If you would like to get involved with any part of our careers programme please do get in touch with Mrs Katrina Temple (Careers Lead) on the following email address

We work with local initiatives such as The New Anglia Enterprise Adviser Network, the Norwich Opportunity Area and NEACO to increase and support our employer links.


Implementation of Careers Guidance

  • Careers Education is delivered mainly during the Form Tutor programme in Years 7-11 with input from the Careers Leader and Progress Leaders at key and appropriate times throughout the year.
  • Careers activities to include careers fairs, external speakers, trips, mock interviews, CV workshops, mentoring and guest assemblies are offered to all students as part of the careers programme.
  • All Year 11 students are offered a face to face personal guidance interview to assist with post 16 transition.
  • Additional personal guidance interviews are also offered by our Careers Facilitator Mrs Land to Year 11 and 8 students where parents are also welcome to attend
  • Careers information is made available to students via the Careers newsletter, online resources, social media pages, Tutor Google classrooms and with frequent emails sent by the Careers Lead promoting /informing students of any external opportunities.

CAN Careers Programme 2021-22

CAN Statement on Provider Access 2021-22

Labour market information:

Labour Market Information is a useful tool to help research future jobs in the local area, regional area and nationally. It helps you to understand the following, particularly as you begin to consider future career pathways. 

  • What skills and qualifications you need for specific jobs?
  • How much money you can earn in a particular job?
  • Which job sectors are growing?
  • Which jobs meet more people.
  • What Jobs are in short demand.
  • What jobs have a higher percentage of men or women?
  • Routes taken to qualify for certain careers.


Information for Parents/Carers

CAN Careers Newsletters

Parent Careers Guide 2020 – to follow

Useful links for Parent/Carers and Students 

National Careers Week 07-11 March 2022 



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